The Kind brand serves as a reminder that health and wellness are at the heart of our communities, economies and qualities of life; and that being kind to ourselves allows us to be kind to others. The world has evolved, and so have our daily choices. Choosing to wear a Kind mask means you’re choosing to protect not only yourself, but everyone you love, care about or meet.

We're working to redefine personal care and daily necessities. Taking care of yourself shouldn't just be something you have to do, it should be something you want to do. The Kind brand is transforming the personal care and protection experience through intentional, performance-based products that you'll prefer to include in your daily self-care practices. We believe that these products should be solutions-based and unique, meeting the needs of many while also providing them with the opportunity to express themselves and their kindness to one another.

Right now, our focus is personal protection, ultimately contributing to healthier communities and allowing individuals to be kinder to one another. Through expert craftsmanship and unique color choices, you can protect yourself, express yourself and live intentionally with Kind masks.